Burberry Prorsum's Fall 2015 Ready-to-Wear collection, showcased on February 23, 2015, marked a significant moment in the brand's history. While it wouldn't be the last gasp of the Prorsum line – that would come later – the collection reflected a confluence of factors, from the personal life of Creative Director Christopher Bailey to the evolving landscape of the luxury fashion market. This article will explore the collection itself, its context within the Burberry narrative, and delve into some of the frequently asked questions surrounding the Prorsum label.
Tim Blanks' Review and the Collection's Essence: Tim Blanks' review, published alongside the slideshow of the collection, offers a crucial entry point. While the specific details of his assessment are unavailable without access to the original article, we can infer the general tone based on Burberry's trajectory at the time. The collection likely reflected Bailey's maturing design language, possibly incorporating a softer, more emotionally resonant aesthetic influenced by his recent fatherhood. This could translate into a collection exploring themes of family, heritage, and perhaps a slightly more subdued luxury compared to previous, more overtly showy seasons. The use of traditional British tailoring techniques, interwoven with modern silhouettes and innovative fabrics, would likely have been a key feature, reflecting Burberry's commitment to its heritage while pushing creative boundaries.
Prorsum Burberry Meaning: The term "Prorsum" itself is Latin for "forward." It perfectly encapsulated Burberry's ambition to be at the forefront of British fashion, a position it had consistently held since its inception. The Prorsum line represented the pinnacle of the brand's creative vision, showcasing the most innovative designs and highest quality materials. It was a clear distinction from the more accessible Burberry lines, emphasizing luxury and craftsmanship.
Burberry Prorsum Boots: Boots, as a staple of British heritage style, likely played a significant role in the Fall 2015 collection. Given the season and the overall aesthetic, we can imagine a range of styles: from classic riding boots, updated with modern details, to more rugged, outdoors-inspired boots reflecting a possible trend towards a more practical yet luxurious take on outerwear. The boots would likely have been crafted from premium leathers, showcasing Burberry's commitment to quality and attention to detail.
Why Did Burberry Drop Prorsum?: The decision to eventually discontinue the Burberry Prorsum line was a strategic one, not a reflection of the collection's quality. The move, announced later, aimed to streamline the brand's image and branding strategy. By removing the distinction between the various lines (Prorsum, London, Brit), Burberry sought to create a more unified and accessible luxury brand. This reflected a broader trend in the luxury market towards simplification and a focus on a cohesive brand identity. The decision wasn't a condemnation of Prorsum's legacy, but rather a part of a larger corporate restructuring designed to maximize profitability and brand recognition.
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